Day 2

The main things we learned on our second day of class is that people are lazy and most don't read very well.  The average reading level in the U.S. is a fifth grade level.  That seems crazy to me, but I guess my sample size is a little smaller than the entire U.S.  Since the average person doesn't have a large vocabulary and is inherently lazy, our goal in the media is to use sharp, simple and precise language to reach a broad audience.  Technology has created a need for the immediacy making it difficult to hold anyone's attention for an extended period of time.