FAB

Features. Attributes. Benefits. These are the three categories of information given while selling a product. The features are the common things among similar items. The attributes are the specific items that differentiate your product from the others.  The benefit lets the buyer know how the product will help them. In selling a car some features would be power windows and things along those lines. The attributes would be the sync Bluetooth system in Ford vehicles and the benefits would tell them how reliable it will be for transportation.